Peter Clerkin Linkedin Profile

Your Digital Strategy Starts here

Understand AI & Lead with Confidence

I help business leaders cut through the noise to understand AI, clearly and confidently, so they can make smart, focused and strategic decisions .

Learn More

Rated 5/5

Awards & Recognition

Peter Clerkin Linkedin Profile

Your Digital Strategy Starts Here

Understand Al & Lead with Confidence

I help business leaders cut through the noise to understand AI, clearly and confidently, so they can make smart, focused and strategic decisions .

Learn More

Rated 5/5

Awards & Recognition

Irish Times

Services

 

Ready To Scale Smarter? Let’s Make It Happen.

  • AI Opportunity Review & Strategy

    Transform your operations with AI-driven applications designed just for you. From automated customer service systems to advanced marketing operations tools, I help identify solutions that improve efficiency time to market and decision-making.

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  • Digital Innovation Advisory

    Enhance your digital journey with a clear, tailored roadmap. My strategic services include helping you define and prepare your business for what’s next with: AI readiness, digital assessment, and implementation planning.

  • More Information

  • AI Training and Workshops

    Equip your team with the necessary AI skills to thrive in a tech-driven future. We offer specialized training sessions and workshops for educators and business professionals at all skill levels.

  • More Information

AI Opportunity Review & Strategy

  • Unlock the true potential of AI for your business – without overcommitting to costly builds..

  • I help you cut through the noise, identifying where AI automation and tools can deliver the greatest return on investment across customer service, HR, finance, operations, and beyond.

  • Who It’s For:

    Perfect for senior leaders, managers, or innovation teams who want expert eyes on their operations before committing to AI adoption, ensuring investments are smart, targeted, and aligned with real business needs.

    What I offer:

  • AI Readiness Review: Assess current systems and workflows to spot realistic, high-impact AI opportunities.

  • Vendor & Tool Assessment: Help you navigate the marketplace of AI solutions and select tools that fit (without overspend).

  • ROI Mapping: Prioritise AI projects that will deliver measurable improvements in efficiency, decision-making, or customer outcomes.

  • Actionable Recommendations: Provide you with a clear, practical roadmap – whether you choose to implement internally or with external partners.

  • How I Work:

    With decades of experience advising organisations on digital transformation, I offer independent, pragmatic insights – free of tech hype. I guide you toward solutions that are right-sized, ethical, and genuinely useful for your business today.

    Because the smartest AI decision is knowing where (and where not) to use it..

Digital Innovation Advisory

  • Enhance your digital journey with clarity, precision, and future-ready confidence.

  • Whether you’re a scaling startup or an established organisation navigating transformation, my strategic consultancy is designed to prepare your business for what’s next—with a strong emphasis on AI integration, digital agility, and sustainable innovation.

  • Who It’s For:

    This service is ideal for, CEO’s, CMOs, Innovation Leads, and business owners seeking a strategic partner to define, assess, and implement a future-proof digital vision.

    What I offer:

  • AI Readiness Assessments: Evaluate your current workflows, data structure, and team capabilities to determine how AI can realistically and ethically enhance operations.

  • Digital Health Check: A thorough review of your digital assets, from UX/UI and platforms to analytics and automation opportunities.

  • Implementation Roadmap: A tailored step-by-step plan that aligns your goals with emerging technologies, ensuring seamless execution.
  • Innovation Workshops: Focused sessions that energise leadership teams, foster creative problem-solving, and identify quick wins using digital tools and AI.

  • How I Work:
    With 30+ years in digital innovation, I blend deep technical knowledge with creative strategy. I’ve led award-winning digital transformations for global brands and startups alike. I bring sharp insights, commercial pragmatism, and a collaborative mindset to every engagement, ensuring your digital future is smart, scalable, and distinctly yours.

    Let’s build a strategy that puts you ahead of the curve.

AI Training & Workshops

  • Equip your team with the skills they need to thrive in an AI-driven world.

  • Whether you’re just getting started or ready to scale your AI adoption, my tailored workshops and hands-on training sessions help demystify artificial intelligence and build real confidence in using it—every day, across roles.

  • Who It’s For:

    Ideal for educators, managers, innovation leads, marketing teams, and digital professionals seeking to upskill, stay competitive, and make smarter, tech-powered decisions.

    What I offer:

  • Tailored AI Workshops: Practical, engaging sessions adapted to your sector—covering OpenAI (ChatGPT), Copilot, Midjourney,Flux and AI ethics.

  • Skill-Level Specific Training: From beginners needing foundational skills to advanced users exploring custom GPTs or automation—there’s a workshop for every level.

  • Real-World Use Cases: Learn how to apply AI across everyday business functions, from teaching, content creation and marketing campaigns.

  • Onsite or Remote Delivery: Sessions can be delivered virtually or in person, with custom durations (from 1-hour primers to multi-day deep dives).

  • How I Work:

    I focus on AI application and digital strategy, simplifying the complex and making tech approachable. My training is interactive, jargon-free, and always anchored in your business context. You’ll walk away with more than theory—you’ll leave with tools, prompts, and confidence.

    Because AI isn’t the future. It’s already here

You’re in Good Company

From startups to titans, I Help turn Ideas into profit.

Here’s

why I can help you

Acting as your fractional Chief Growth & Innovation Officer, I turn emerging tech into measurable growth for founders and leadership teams by blending decades-deep strategy with hands-on AI know-how. I also provide transparent metrics, fortnightly check-ins, and live cohort training that upskill teams fast.

Let’s connect for a 30-minute discovery call and map the three moves that will create the biggest impact for your business.

My Story

I’m Peter Clerkin, a creative strategist with over 30 years of experience helping global brands like AOL/Time Warner, Creative Labs, TV3, Full Tilt, and Smartbox transform digitally. I specialize in blending design, innovation, and AI to deliver intuitive customer experiences and future-ready business solutions.

Today, I work directly with CEOs, founders, and leadership teams to review business strategy and rethink customer journeys and integrate AI responsibly, scaling growth and engagement. Alongside consulting, I also advise teams on how to adopt AI in a way that’s ethical, impactful, and practical.

Throughout my career, my work has been recognized with multiple Golden Spiders, Appys, and Digital Media Awards. I’ve also chaired the IAB Video Advertising Council of Ireland and was proud to be nominated for a seat on the Board the Irish Internet Association, a recognition of my leadership and contribution to Ireland’s digital industry.

If you’re ready to future-proof your digital strategy or want to explore how AI can create real value for your business, let’s talk. I’d love to help you shape what’s next.

My Story

I’m Peter Clerkin, a creative strategist with over 30 years of experience helping global brands like AOL/Time Warner, Creative Labs, TV3, Full Tilt, and Smartbox transform digitally. I specialize in blending design, innovation, and AI to deliver intuitive customer experiences and future-ready business solutions.

Today, I work directly with CEOs, founders, and leadership teams to review business strategy and rethink customer journeys and integrate AI responsibly, scaling growth and engagement. Alongside consulting, I also advise teams on how to adopt AI in a way that’s ethical, impactful, and practical.

Throughout my career, my work has been recognized with multiple Golden Spiders, Appys, and Digital Media Awards. I’ve also chaired the IAB Video Advertising Council of Ireland and was proud to be nominated for a seat on the Board the Irish Internet Association, a recognition of my leadership and contribution to Ireland’s digital industry.

If you’re ready to future-proof your digital strategy or want to explore how AI can create real value for your business, let’s talk. I’d love to help you shape what’s next.

Awards & Recognition

Big Plans Start with a Simple …

Hello.

Whether you’re ready to launch a project, explore ideas, or just curious about what’s possible I’m here to help. Let’s start the conversation.

Big Plans Start with a Simple …

Hello.

Whether you’re ready to launch a project, explore ideas, or just curious about what’s possible I’m here to help. Let’s start the conversation.